Business & AI support for owners and teams

Make work flow
better with AI.

Win customers, improve margins and make work easier.
Practical strategy, implementation and training, led by an
experienced business owner and managing director.

Book a free Business & AI consultation

30 minutes. No obligation.

Ben Walker

Work directly withBen WalkerBusiness leadership and
practical AI expertise.

Choose your starting point ↓

Everyday workflows

Less friction. More progress.

Four examples of what AI can make easier. The possibilities go far beyond these.
Start with the work you want to improve.
Four ways AI could help. Start with one task.

Prospecting & outreach

Find your next customers.

Identify businesses that fit your ideal customer, research their needs and draft relevant outreach for you to review and send.Find suitable prospects and draft outreach for you to review.

Better prospects.
More relevant conversations.

Enquiries

Turn interest into opportunity.Reply while interest is fresh.

Draft a relevant reply using your CRM, qualify the enquiry and suggest the next step while your customer is still interested.Qualify enquiries and draft relevant replies for your review.

Faster replies.
A clearer route to a sale.

Customer follow-up

Keep conversations moving.

Turn conversations into CRM notes and next actions. Spot quiet enquiries and prepare a personal follow-up for you to check.Update CRM notes and prepare follow-ups for you to check.

Fewer missed follow-ups.
Stronger relationships.

Expenses

Receipts in. Admin down.

Extract receipt details, flag missing information and possible duplicates, then prepare records for Xero or QuickBooks for your approval.Extract receipt details and flag issues before you approve.

Less retyping.
Easier checks.
Tidier accounts.

A simple first step

Start with a conversation.

Discuss your priorities, where AI could help and a practical next step.

Free 30-minute Business & AI consultation.
No obligation. A written plan or implementation is a separate service.

Book your free consultation

How we work

Amplify the human.

Give yourself and your team more capacity to win customers, solve problems and grow.

We build AI support around your people’s knowledge and experience, with clear responsibilities and human judgement where it matters.

01

Foundations

Clear rules on what AI may do, who is responsible and where a person checks the work. Controls proportionate to your business and the task.

02

Competence

Practical training on your own work, so people know how to use the tools, check results and recognise when human judgement is needed.

03

Improvement

A starting point, agreed measures and regular reviews. Build on what works and change what does not.

What is agentic AI?

AI that can plan and carry out several steps towards a goal, using connected tools.

We agree what it can do independently and when it needs your approval.

Explore AI agents for your business →

Where relevant, Ben draws on ISO/IEC 42001, the international standard for AI management systems.

Choose your next step

Practical support. Clear commitments.

Start with the level of involvement your business needs.

Choose your priorities

Action Plans

Find the right priorities and make practical improvements.

£475
A 3.5-hour session on one priority.
£950
A seven-hour session across agreed areas.

Preparation and a written action plan included.

Discuss your action planWhat is included →

Implement and measure

90-Day AI Pilot

Put one agreed workflow into use and measure the result.

£950 per month for three months
£2,850 total. Seven hours per month, 21 hours in total.

All preparation and delivery use the allowance.

Fixed 90-day engagement. No automatic renewal.

Discuss a PilotEligible Pilot guarantee ↓

Keep improving

AI Partner

Ongoing advice and practical AI improvements around your priorities.

£495 per month
Up to 3.5 hours, including meetings, messages, preparation and delivery.

Rolling monthly. No minimum term.
30 days’ written notice.

Discuss AI PartnerExplore AI Partner →

Lead the change

Fractional AI Leadership

AI leadership across business development, marketing, sales and operations.

From £2,000 per month
Two days for one initiative.
From £4,000 per month
Four days for wider involvement.

Seven-hour days. All work counts. Scope and responsibilities agreed upfront.

Discuss AI leadershipExplore AI leadership →

For Pilot, Partner and Fractional Leadership, all meetings, messages, preparation, coordination and delivery use the allowance. Extra time, larger builds, software and travel are agreed separately. Monthly fees are paid in advance. Existing customers keep their agreed prices and terms.

Already an AI Concierge customer? Your agreed service and guarantee continue. See existing customer terms →

Build confidence and capability

Training, governance and specialist projects.

AI Training Session

£695 for up to five people. A 3.5-hour session, agreed preparation, a practice guide and a 30-minute follow-up.

Explore training →

AI Governance Review

£1,900 for a scoped two-day review. All review work, a prioritised report and playback included in 14 hours.

Explore the review →

For small business owners

Free AI
workshops

Practical skills for your business.

Less admin. More time.

26 November & 3 December 2026
Lime Tree Work Shop, Sevenoaks

Big ideas. Faster builds.. Join the waitlist.

See workshop options
Ben Walker, founder of Aptimate

Why Aptimate?

A business leader
who puts AI to work.

Ben has been an owner and managing director of a manufacturing business with £10m turnover. He combines commercial and operational leadership with practical AI expertise to help you win customers, improve performance and make work easier.

With an engineering degree and experience in teaching and business coaching, he brings clear advice, hands-on implementation and training. He has also studied on the Oxford Artificial Intelligence Programme at Saïd Business School, University of Oxford.

He is an accredited implementer and auditor of ISO/IEC 42001, the international standard for AI management systems. This brings a structured approach to managing AI risks and using AI responsibly.

Work directly with Ben, with specialists joining where needed.