Websites & web apps

Your smarter website.
Live sooner.
Within reach.

Build your own website or web app with Ben alongside you. Our guided, AI-assisted approach can be much faster and lower cost than a traditional agency build: you shape it as you go, with less briefing, handover and back-and-forth.

Discuss my project

Your timeline. Your budget. Hands-on guidance, with extra help whenever you need it.

Less overhead. More control.

You build. We guide. We step in when needed.

01 / Speed

Get useful, quickly.

Make decisions while building together. See changes as they happen and move towards a useful first version with fewer rounds of revisions.

02 / Cost

Pay for the help you need.

Do more of the build yourself with AI and our guidance. Bring us in for the parts where expert help adds value, keeping costs under your control.

03 / Hands-on guidance

Learn as you build.

We help you use the tools, shape your pages and test what works. Build confidence to maintain and improve your site yourself.

04 / Flexible support

Let us take over a task.

Need a hand with a tricky feature or a deadline? We can take on selected parts, then hand back to you. Agree the work and cost before we start.

From a spark to a starting point

See what your idea
could become.

Explore the possibilities. Pick three visual directions. Build a brief with us, one small step at a time.

Complete this brief at your own pace, or book a free meeting with Ben and we’ll work through it together.

Book a free scoping meeting

No technical knowledge needed. Your choices are a starting point for a free conversation, not a commitment to buy.

01Start with your ideaA few words are enough. We’ll help with the rest.

Think about the person using your site. What should they be able to do, and what would make this a success for you?

What does your business do, who is this for, and what should the website or app help them do? Include likely pages, features and integrations.

02Find your visual directionChoose three real-world styles. We’ll take you to the next step.

Choose three styles you like from real websites featured by design awards. Look at the imagery, typography, layout and overall feel. These are independent references to guide your own design, not Aptimate projects or templates.

Aa Make something useful.

These optional preferences are added to your brief. The original website previews stay unchanged.

Choose three styles: 0 of 3 selected.

Tick a checkbox to select a style. After your third choice, the remaining choices grey out and the next section opens. You can return here to swap a choice.

03Choose what it needs to doPages, features and who can access them.
Which pages would be useful?
What should people be able to do?
04Bring your content to lifeChoose the photography and content support you need.
What kind of imagery suits your business?

Illustrative style previews. We’ll choose the final photographs with you.

Have photos ready?

Email your images with your brief reference so we can match them to this project. Attach the files in your email app, or include a sharing link.

Email my photos ↗

Your project reference:

05Set your pace and budgetDecide how much you want to build yourself.

This helps us tailor the level of guidance and hands-on work. These are budget ranges, not package prices.

We’ll agree a practical first version, what you can do yourself and where our help adds value. Scope and cost are agreed before paid work starts.

06Review your briefYour three directions and a practical starting point.

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