Business & AI support

Grow your business.
With AI expertise.

From a focused Pilot to ongoing support or leadership across your business.
Connect business development, marketing, sales and operations with practical AI strategy, implementation and training.

Discuss AI leadership Choose your support →

Three ways to work with Ben

The right involvement for your business.

Choose by the work and responsibility you need, rather than company size.

One workflow. Measured results.

90-Day AI Pilot

Put one suitable workflow into use, train the people using it and measure the result. We confirm feasibility before you commit.

£2,850 total

Three monthly instalments of £950, paid in advance.
Seven hours each month. 21 hours in total.

Agree one workflow, baseline, owner and success measures.
Build and test using suitable available tools.
Train users, introduce the workflow and measure the result.
Hand over agreed documentation and review next steps.

All meetings, messages, preparation, testing, implementation and documentation use the allowance. Substantial custom integrations and a second workflow are separately scoped.

Fixed 90-day engagement. No automatic renewal. Start, billing and review dates are agreed before work begins.

Discuss a Pilot

Practical progress, month by month

AI Partner

Ongoing advice and agreed AI improvements around your priorities. You lead the business; Ben helps you make progress.

£495 per month

Up to 3.5 hours each month.
Meetings, messages, preparation, follow-up and delivery all count.

Clarify priorities and keep the next steps practical.
Improve marketing, customer outreach and sales follow-up.
Simplify workflows and build confidence with AI.

We agree a realistic monthly plan and review progress. A previous Pilot or Action Plan can help, but is not compulsory when the scope is clear.

Rolling monthly, paid in advance. No minimum term. Either party can end the arrangement with 30 days’ written notice.

Discuss AI Partner

Bespoke leadership engagement

Fractional AI Leadership

Work with Ben as part of your leadership team to win customers, grow revenue and improve performance. Ben leads agreed priorities and coordinates your people and suppliers.

From £2,000 per month

Two days for one defined initiative.

From £4,000 per month

Four days for wider leadership involvement.

Seven-hour days, allocated across the month. Meetings, messages, preparation, coordination and delivery all use the reserved time.

Commercial and AI strategy, marketing and sales systems, implementation, governance and team adoption are connected around agreed business goals.

Responsibilities, decision-making authority, scope, review rhythm, final fees, engagement length and notice are agreed in your order.

Discuss AI leadership

For Pilot, Partner and Fractional Leadership, all meetings, messages, preparation, coordination and delivery use the allowance. Extra time, larger builds, software and travel are agreed separately. Monthly fees are paid in advance. Existing customers keep their agreed prices and terms.

AI Partner is the current monthly support offer. Existing AI Concierge customers keep their agreed service, rates, minimum term and guarantee. Read existing customer terms →

From strategy to results

Agree the baseline. Measure the change.

Agree what matters

Choose a feasible priority and record the starting point, responsibilities, access and human checks.

Implement and adopt

Build, test and train people using your own work. Keep the scope and available time in view.

Review the evidence

Compare time released, actual costs and additional gross profit against the baseline. Scale what earns its place.

What we measure

Time back: hours saved for higher-value work, separate from cash savings.
Costs down: actual spending reduced.
Growth gained: additional gross profit attributable to the change.
Investment clear: software, setup and ongoing delivery costs.

Baseline → Target → Actual result. No double-counting or projected future value in the Pilot guarantee.

Measurable value within 90 days, or your Pilot fees back.

For eligible Pilots, with feasibility, measures and your participation agreed before work starts. If the agreed value created during your 90-day Pilot is less than the Pilot fees you have paid, we refund those fees under the agreed terms.

How the Pilot guarantee works

Before the Pilot starts, we agree your baseline, priorities, the hourly value of time saved, and the access, participation and adoption needed from you and your team. We review evidence monthly. At the day-90 review, we measure the cumulative value attributable to our work during the agreed Pilot period: time saved at the agreed hourly value, plus additional gross profit, less additional implementation and software costs incurred for the Pilot, without double-counting. This comparison is made before deducting Pilot fees and does not include projected future savings or annualised benefits. If that value is below the Pilot fees you have paid, email ben@aptimate.co.uk within 30 days of the review. We refund eligible Pilot fees within 14 days of your request, with no compulsory extra delivery period. Separate projects and third-party costs are not refundable. The guarantee is subject to the participation and measurement terms agreed upfront; changes require mutual agreement. Time saved is released capacity, not necessarily a cash saving.

See the Pilot guarantee terms. This guarantee does not apply to AI Partner or Fractional AI Leadership.

From direction to delivery

Connect strategy, systems and people.

Business development, marketing and sales

Use AI to research markets, sharpen your offer, plan marketing, find prospects and improve sales follow-up. Build practical systems to win and retain customers, with revenue and margin in view.

Governance, GDPR and cybersecurity

Set clear policies, responsibilities, data-handling rules and access controls. Review AI-related risks with your IT, security and legal advisers where specialist input is needed. Explore AI governance and ISO/IEC 42001 support →

Agentic AI implementation

Lead the introduction of AI agents that can plan and carry out work across connected tools.

Agree responsibilities, access and approval points, then test the systems and train your people to use and supervise them.

Explore AI agents for your business →

People training and adoption

Help colleagues understand the changes, practise with their own tools and build confidence. Make responsibilities, checks and new ways of working clear.

Leadership and implementation

Lead agreed commercial and operational improvements, coordinate AI projects and keep delivery moving. Connect your people and suppliers, with clear priorities, responsibilities and ongoing ownership.

Revenue, performance and value

Agree the measures that matter, from qualified enquiries and sales conversion to revenue, margin, time saved and costs. Use the evidence to decide what to improve or scale.

Let’s talk about your priorities

Enquire about AI support.

Tell Ben what you want to change and which offer interests you. We’ll reply by email within 24 hours to agree a useful next step.

Why Aptimate?

A business leader
who puts AI to work.

Ben has been an owner and managing director of a manufacturing business with £10m turnover. He combines commercial and operational leadership with practical AI expertise to help you win customers, improve performance and make work easier.

With an engineering degree and experience in teaching and business coaching, he brings clear advice, hands-on implementation and training. He has also studied on the Oxford Artificial Intelligence Programme at Saïd Business School, University of Oxford.

He is an accredited implementer and auditor of ISO/IEC 42001, the international standard for AI management systems. This brings a structured approach to managing AI risks and using AI responsibly.

Work directly with Ben, with specialists joining where needed.

Meet Ben →